Apple iTunes: Changing the Face of Online Music Retailing Industry |
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Background Note - Emergence of Online Music IstributionThe music industry across the globe can broadly be divided into three segments: creation, marketing and distribution. Music artists create music, which is marketed and distributed by a network of record labels, distributors, retailers, broadcasters and DJs/clubs.
Another way to reduce the cost of promotion and distribution was to sell music in the form of albums containing many solos.8 Companies such as EMI, Warner and BMG have been doing this for a long time.
7] The music industry evolved through adapting itself to many technological innovations over the past century. Media technologies evolved from vinyl to audio cassettes to CDs and mini discs. Technological advances in playback devices helped in this growth through gramophones and large stereo systems to portable digital audio devices. |
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